← 📝 English as a Second Language
Register, tone and audience
Choosing formal, semi-formal or informal language to suit the reader and purpose of a piece of writing.
📌 Key points
- Register is the level of formality of language; it must suit the audience (who will read it) and the purpose (why you are writing).
- Informal writing (to a friend or family member) can use contractions (I'm, don't), phrasal verbs, exclamation marks and chatty questions such as 'Guess what?'.
- Formal writing (to a head teacher, manager or company) avoids contractions and slang and uses polite, precise vocabulary such as 'request', 'require' and 'assist'.
- Formal phrases include 'I am writing to ...', 'I would be grateful if you could ...' and 'I look forward to hearing from you.'
- In formal British-style letters, 'Dear Sir or Madam' ends with 'Yours faithfully', and 'Dear Mr Khan' ends with 'Yours sincerely'.
- Informal emails can open with 'Hi Sam' or 'Dear Sam' and close with 'Best wishes', 'Take care' or 'See you soon'.
- Semi-formal writing, for example to a teacher you know or a neighbour, is polite but friendly.
- Keep the register consistent: switching between very formal and very informal language in one text loses marks.
- Tone (friendly, polite, apologetic, enthusiastic, persuasive) should match the task — for example, an email of complaint should be firm but polite.
📖 Key terms
- Register
- The level of formality in language, chosen to suit the reader and situation.
- Audience
- The people who will read or hear a text.
- Purpose
- The reason for writing, for example to inform, persuade, complain or thank.
- Contraction
- A shortened form such as 'don't' for 'do not', typical of informal writing.
- Phrasal verb
- A verb plus a particle, such as 'find out' or 'put off', often less formal than a one-word verb.
- Tone
- The attitude a text shows to the reader, such as friendly, polite or firm.
- Slang
- Very informal words used in speech between friends, unsuitable for formal writing.
✏️ Worked example
Rewrite this informal sentence in a formal register for a letter to a company manager: 'I'm writing 'cos I wanna find out more about the summer job.'
- Remove the contraction: 'I'm' becomes I am.
- Replace the slang: ''cos' becomes because and 'wanna' becomes would like to.
- Replace the phrasal verb with a formal verb: 'find out more about' becomes obtain further information about or enquire about.
- Use a standard formal opening phrase: 'I am writing to ...'.
- Answer: I am writing to enquire about the summer position.
Before you write, ask: Who is the reader? Why am I writing? Then keep the same register from the greeting to the sign-off.
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